A major league baseball team’s clubhouse is a closed society, which few are allowed to view. As a sports reporter covering the St. Louis Cardinals for BASEBALLStL, an application for smart phones and tablets operating under the aegis of KMOV-TV St. Louis and the Meredith Corporation, Mike Bailey covered the Cardinals for select home and road series with unfettered access to the Cardinals’ clubhouse. Through nearly 100 columns, features and game stories during the 2014 season, Bailey kept Cardinal baseball fans aware of what was occurring on the field, behind the scenes and in the minors where extensive interviews with the stars of tomorrow gave readers a rare glimpse at life in the minor leagues. BASEBALLStL enjoys massive viewership, not only in the metro St. Louis area but also with Cardinal fans across the country, logging 2 million page views a month.


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